Checkers is a local supermarket chain. They used to be pretty dull but then their marketing team got together and made them the cheese and wine store of preference. They have over 400 cheeses available and an interesting “wine route” where, inter alia, they buy up wines and sell them by number rather than by the brand names we have come to recognise.
This morning an advertorial dropped into my e-mail inbox. I found it interesting and thought I would share the contents with you. No guarantees – I haven’t tasted the wines, nor do I know the prices to check whether they are good value for money. No, I am not being paid to share this advertorial with you either.
“To acknowledge how far wine producers have come in terms of conserving the land while making greener, better wines, the Nedbank Green Wine Awards were launched in 2009. Checkers is the exclusive stockists of the award–winning wines of this competition – giving the public the opportunity to savour organic classics.
Put simply, sustainable farming seeks to reduce the environmental impact of the farm on both a micro and macro scale. These farms face challenges from rampant alien plant species, to waste, water and soil management. So if you were to visit an organic wine farm today, you’d find quite the opposite.
Wine farmers subsequently enter the wines they produce into the following categories: Best Organic Red and White Wine, Biodiversity Initiative and Farming Practices.
Visit your nearest Checkers to take advantage of their ever–growing range of fine and exclusive wines.”