In a first of its kind partnership, Spider-Man will be the first Super Hero ambassador for Earth Hour, the global movement organized by WWF (World Wide Fund for Nature), with a message to inspire individuals to use their power to become Super Heroes for the planet.
Earth Hour is the famous lights out event, which this year will be held on Saturday March 29, at 20:30 local time in every part of the world.
Spider-Man, together with the movie stars, Andrew Garfield, Emma Stone and Jamie Foxx, and director Marc Webb, are joining forces with Earth Hour Blue to raise funds for environmental projects across the world. These projects include conservation of the iconic Table Mountain National Park in South Africa with its unique floral kingdom, the fynbos.
“Earth Hour is a movement full of Super Heroes – people harnessing the power of the crowd to inspire change for the good of the planet, imagine the possibilities when we come together and do more,” said Marc Webb.
More than 7000 cities in 154 countries observe Earth Hour. Earth Hour and its Super Hero ambassador Spider-Man remind us that “with great power comes great responsibility,” so get involved and use your power at earthhour.org.
Participants can engage on social media using the hash-tags #EarthHour and #SpiderMan.
The Amazing Spider-Man: Rise of Electro releases at cinemas across South Africa on 25 April 2014 .